Our Story
We're a team of proptech professionals who have been serving the industry for nearly 25 years in a broad range of businesses. ModelProp's founders were there as the digital revolution arrived the turn of the millennium, we helped agents through the arrival of mobile and social along the way and now we're harnessing AI to ensure that estate and letting agents can benefit from this latest tech wave too.
We have skills, honed over decades in property technology, that understand your business. We have experience, already, in building and deploying AI into agencies to help them become more successful. And we know how important your reputation is, and feel the same about ours - so you can trust us to be the one team that's not going to try and blind you with pointless jargon.
We're ModelProp - trusted property AI.
Our Team
Mal McCallion
Co-Founder & CEO
Mal has over twenty years’ history of creating technology products that help estate agents in the UK.
One of the launch team at Primelocation.com in 2000, leaving only after its £48m exit in 2005, he then helped to launch Zoopla.
He has since run a successful consultancy for startup/ scaleup proptech businesses, Growtion.
Alex Ali
Co-Founder & CTO
Alex has been a strong contributor to the proptech and fintech movements over the last 20 years.
He has held senior positions at estate agency software businesses CML and later, after acquisition, MRI.
Alex then co-founded a powerful 'smart contract' business which is now part of the ModelProp family.
Rob Chapman
Co-Founder & COO
Rob has been working client-side on property- and software-related products for decades.
His solution-based approach has helped to build businesses in the construction and IT spheres, latterly with MRI-acquired CML software.
With Alex, he co-founded Finch which allows infinite flexibility when a bespoke contract is required.
Our Approach
We're committed collaborators. We take time to understand your business and to build products and services around you.
One of the extraordinary benefits of AI is its ability to reflect the values and language of the organisation that it is trained to work within. This creates a significant opportunity for businesses of any shape and size to quickly benefit from cost-savings and process efficiencies that otherwise would take months or years to bear fruit.
Whatever your business challenge, ModelProp can help. Book your free consultation today and understand just how much AI can make the difference for you.
Us in Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience