25 years in proptech.
One trusted team for the AI age.
We’re a team of proptech professionals who have been serving the industry for nearly 25 years. ModelProp’s founders were there as the digital revolution arrived at the turn of the millennium, helped agents through mobile and social, and now we’re harnessing AI to ensure that estate and letting agents can benefit from this latest tech wave too.
We have skills, honed over decades, that understand your business. We have experience, already, in building and deploying AI into agencies. And we feel as strongly about your reputation as we do our own — so you can trust us to be the one team that won’t blind you with jargon.
Schedule a free consultationThe team building the next wave of proptech.
Alex Ali
CTO
Alex has shaped proptech and fintech for 20+ years. He held senior positions at estate agency software business CML, and at MRI after its acquisition. He then co-founded Finch, the smart-contract business now part of the ModelProp family.
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Laura Newman
Head of Sales
Laura has 20+ years building proptech businesses. She was on the launch team at OnTheMarket and an early sales leader at Zoopla. At ModelProp she leads sales with a sharp focus on brand awareness, team empowerment and process design.
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Mal McCallion
CEO
Mal helped launch Primelocation.com in 2000, leaving after its £48m exit in 2005. He then helped launch Zoopla, before running proptech consultancy Growtion. 25+ years of building tech that helps UK estate agents.
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Rob Chapman
COO
Rob has spent decades building client-side property and software products in construction, IT and proptech — latterly at MRI-acquired CML. With Alex he co-founded Finch, bringing infinite flexibility to bespoke contracts.
View LinkedInCommitted collaborators. We build around you.
We take time to understand your business and to build products and services around you. One of the extraordinary benefits of AI is its ability to reflect the values and language of the organisation that it is trained to work within.
This creates a significant opportunity for businesses of any shape and size to quickly benefit from cost-savings and process efficiencies that otherwise would take months or years to bear fruit. Whatever your business challenge, ModelProp can help.
Book your free consultationListen
Understand your business, your team, your customers and your goals.
Design
Translate goals into an AI stack that fits — not a generic toolkit.
Ship
Build, deploy and iterate. Real outcomes, not slideware.
Grow
Measure, refine and expand. Compound the gains over time.
