ModelProp — Trusted Property AI

Secure, scalable
business growth — built on AI.

Twenty-five years in proptech, now applied to AI. ModelProp delivers the strategy, products and services that help estate and letting agents win market share, cut costs and drive revenue.

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ModelProp routes to the right product, in your brand voice.

25+ years in proptech·6 AI products shipping·Partner of UKAI, ICG & Leaders.inc

Receptionist

VoiceProp

VoicePropReal telephone call

Demo call · Phone digits removed0:00 / 1:23

About this call

A real telephone test recorded on 18 October 2026 at Kingston Thursley, our fictional demonstration agency. The original conversation and pauses are preserved; only the spoken callback digits are replaced with a short tone.

The caller asks to view a rental in Sketty. VoiceProp identifies the property, checks the diary, offers viewing times, takes the caller’s name and confirms permission to use the calling number. It then saves the viewing and explains who will follow up before saying goodbye.

Verified test outcome: Derwen Fawr Road, Sketty, Monday 19 October 2026 · 2:00pm, with Owen Davies. The booking was saved and the handover email delivered. The agency, property and staff are demonstration examples.

An always-on, brand-voiced receptionist that answers every call 24/7, takes messages and can book viewings into your CRM.

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Customer service

ChatProp

Example conversation · ChatProp Select

What’s the difference between ChatProp Select and VoiceProp?

ChatProp Select talks with visitors on your website, by text or voice. VoiceProp answers your agency’s telephone calls, takes messages and helps with viewing enquiries.

Your agency's own AI assistant on web chat, WhatsApp and email — distils your business knowledge, T&Cs, team and local facilities into one accessible point of contact.

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Imagery

VirtualProp

AI-staged bedroom with dressed bed, clear shelves and considered furnishings — Slide to compare the original and AI-staged roomIllustrative transformation · AI staging disclosed

Original bedroom with personal belongings, clothes and clutter — Slide to compare the original and AI-staged roomIllustrative transformation · AI staging disclosed

Stage unfurnished new homes, tired rentals or messily tenanted properties so every applicant can see themselves home.

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Marketing

ContentProp

A daily diet of compelling content about your area — unique, in your tone of voice, ready for the blog and social.

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Video Presenters

AvatarProp

AvatarProp · Guide films

Your landlord guide

Presented by Guy Thursley

Fictional Kingston Thursley demonstration · AI presenterFilm credits

Film one of your team once. After that, any script becomes a video of them presenting it — no shoot, no studio. The same avatar works across ClipProp and ContentProp.

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Videography

ClipProp

ClipProp · Property film

Ty Gwyn · Uplands, Swansea

Presented by Rhian Morgan

Fictional demonstration · AI presenter and property imagery · Not for saleFilm credits

Turn property photography into a branded film, with a script, music and an AI presenter. Explore the human and vinyl versions of Ty Gwyn.

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Trusted Property AI — built by people who built proptech.

We're a team of proptech professionals who have been serving the industry for nearly 25 years. ModelProp's founders were there as the digital revolution arrived at the turn of the millennium, helped agents through the arrival of mobile and social, and now we're harnessing AI to ensure that estate and letting agents can benefit from this latest tech wave too.

We have skills, honed over decades, that understand your business. We have experience, already, in building and deploying AI into agencies. And we feel as strongly about your reputation as we do our own — so you can trust us to be the one team that won't blind you with jargon.

Secure, scalable
business growth — built on AI.

Three ways we apply
AI to your agency.

Customised AI, applied to your business today.

Off-the-shelf products that win, save and earn.

Hundreds of insights into property + AI.