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Writer's pictureSarah Ruivivar

YouTube Tests Gemini for Video Ideas

Image credits: Christian Wiediger / Unsplash

YouTube is spicing things up for creators with a brand-new feature: Brainstorm with Gemini!


This nifty tool, currently in a limited test phase, integrates Google’s Gemini AI to help creators brainstorm video ideas, titles, and thumbnails. Announced on YouTube’s Creator Insider channel, this feature aims to make content creation smoother and more innovative.


Imagine opening YouTube Studio, typing in a video idea, and being presented with two options: the existing inspiration tool and the new Brainstorm with Gemini feature. While the inspiration tool suggests video topics and outlines, Gemini takes it a step further by offering detailed brainstorming assistance. It's like having a creative partner right in your browser!


 

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This experiment is part of YouTube’s strategy to give creators an edge over other platforms like TikTok and Instagram, which are focusing on generative AI for digital avatars. By incorporating Gemini, Google hopes to encourage creators to use its AI tools instead of other popular options like OpenAI’s ChatGPT.


The feedback from this experiment will determine whether YouTube rolls out the feature more broadly. If successful, Brainstorm with Gemini could become a game-changer, offering creators a unique advantage in the ever-competitive world of social media.


So, if you’re one of the lucky creators in this test group, dive in and let your creativity soar with a little help from Gemini. Who knows? Your next viral video might just be a brainstorm away!



 

Want to learn more about AI's impact on the world in general and property in particular? Join us on our next Webinar! Click here to register

 


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