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YouTube’s AI Adventure: Dubbing and Age Tech

Writer's picture: Sarah RuivivarSarah Ruivivar

Hello, YouTube aficionados! Buckle up, because YouTube CEO Neal Mohan has unveiled some thrilling AI updates that are set to shake up the platform by 2025. Among the four "big bets" for the future, AI stands tall, promising to transform the way creators craft and share their content.


This month, creators in YouTube’s Partner Program will gain access to a nifty auto dubbing feature. This tool will let creators effortlessly translate their videos into multiple languages, opening doors to a global audience. Talk about breaking down barriers!


But that’s not all. YouTube is also rolling out AI-powered age ID tech to tailor content and recommendations to users’ ages. While the specifics are under wraps, this tech aims to ensure age-appropriate experiences, keeping the platform safe and enjoyable for all.


 

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In the past year, YouTube has introduced AI tools for generating images, video backgrounds, and even adding music to short videos. While some worry about AI flooding the site with subpar content, others see it as a creative ally, enhancing production without replacing the human touch.


YouTube is also expanding its pilot program with Creative Artists Agency (CAA) to help manage AI-generated content featuring creators' likenesses. This initiative, alongside the enhanced Content ID system, will protect creators from having their faces or voices misused.


Beyond AI, Mohan’s vision includes positioning YouTube as the cultural epicentre, rivaling TikTok, and establishing YouTubers as the new Hollywood stars. With TVs now surpassing mobile as the top viewing device in the U.S., YouTube is set to dominate the big screen too.


So, get ready for an AI-powered YouTube experience that’s more inclusive, innovative, and inspiring than ever before!



 

Want to hear more? Join Mal on the Property AI Report Podcast each week!

Access from your preferred podcast provider by clicking here

 


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