Reddit is stepping into the AI arena with its new feature, Reddit Answers, designed to provide users with quick, curated responses to their questions.
As AI giants like OpenAI and Google utilise Reddit data for their chatbots, Reddit is now leveraging its own platform to compete directly.
Reddit Answers aims to enhance the user experience by delivering concise, conversational summaries from relevant threads and communities. This tool allows users to bypass the need to sift through numerous posts, offering a streamlined way to access the wealth of knowledge shared by Redditors. For instance, if you inquire about sleep tips, Reddit Answers will present a neat summary of advice from various users, much like responses from AI tools such as ChatGPT.
The feature not only provides quick answers but also links to the original threads, encouraging users to explore the discussions further. This approach combines the depth of Reddit's community insights with the efficiency of AI-driven search.
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Reddit's move comes as a strategic response to the integration of Reddit data into Google's search engine and AI tools. By developing an in-house conversational tool, Reddit aims to retain users on its platform while offering a competitive alternative to existing AI solutions.
Currently, Reddit Answers is being tested with a limited number of users in the U.S., with plans for broader international rollout and additional language support. Powered by Reddit's own AI models, alongside integrations with OpenAI and Google Cloud, this feature marks a significant step in Reddit's AI journey. Beyond Reddit Answers, the platform is also exploring AI-powered search result pages and translation services, signalling a robust commitment to AI innovation.
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