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Writer's pictureSarah Ruivivar

Midjourney Ventures into Hardware Development

Midjourney, the AI image-generating powerhouse, is stepping into the hardware arena. Known for its impressive $200 million revenue without any venture capital, Midjourney is now broadening its horizons.


The Big Announcement


On Wednesday, Midjourney revealed via a post on X that it's assembling a hardware team in San Francisco. This move has sparked excitement and speculation about what kind of hardware the AI giant might be cooking up.


Clues and Speculations


The hiring of Ahmad Abbas in February offers a tantalising hint. Abbas, formerly of Neuralink, played a key role in engineering the Apple Vision Pro, Apple’s mixed reality headset. With such expertise on board, could Midjourney be eyeing the mixed reality or motion-tracking space?


 

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CEO’s Hardware Background


Midjourney’s CEO, David Holz, is no stranger to the hardware world. As a co-founder of Leap Motion, known for its motion-tracking peripherals, Holz brings a wealth of experience. Interestingly, Abbas and Holz have previously collaborated at Leap Motion, adding more fuel to the speculation fire.


What’s Next?


Despite ongoing legal battles over its AI training methods, Midjourney remains undeterred, continuing to develop AI models for video and 3D generation. The new hardware could very well complement these efforts, potentially revolutionising how we interact with AI-generated content.


Why It Matters


For property professionals and business owners, this development could mean new tools and technologies to enhance visual presentations, marketing, and customer engagement. Imagine showcasing properties with cutting-edge mixed reality or using advanced motion-tracking for virtual tours.


Stay tuned, because Midjourney’s foray into hardware promises to bring exciting innovations that could transform various industries. Keep an eye out for more updates as this story unfolds!



 

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