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Writer's pictureSarah Ruivivar

Meta's Movie Gen: AI Video Magic Unveiled

Image: Meta

Meta has unveiled Movie Gen, an AI-powered video generator that creates high-definition clips from text prompts and even edits your face into existing footage.


This cutting-edge tool not only crafts new videos but also spruces up existing ones with AI-generated soundtracks, adding ambient noise, sound effects, and music for a complete cinematic experience.


Movie Gen can transform still images into dynamic scenes or tweak existing footage by altering styles and transitions. Imagine a headshot morphing into a video of someone enjoying a pumpkin patch, or a runner suddenly donning a dinosaur costume—all with a simple text prompt!


 

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While similar AI tools are being developed by tech giants like Google and OpenAI, Meta’s Movie Gen isn’t ready for public release just yet. Chris Cox, Meta’s chief product officer, notes that the technology is still costly and slow to generate.


However, the rise of AI video generators has sparked debates over content ownership and ethical use. Concerns are mounting, especially after reports of AI models being trained on unlicensed YouTube videos, potentially breaching platform terms. Meta assures that Movie Gen uses a mix of licensed and publicly available datasets, though specifics remain undisclosed.


As AI continues to evolve, creatives across industries are apprehensive about its impact on their work. AI's role in the arts has already been a focal point in significant industry strikes, highlighting the need for careful consideration as this technology progresses.



 

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