Meta is shaking things up on Instagram, Facebook, and Threads by tweaking how it labels content edited with generative AI.
Previously, any AI-touched content got an "AI Info" tag slapped right beneath the user’s name. Now, this label will be tucked away in a menu at the top-right corner of images and videos.
So, what’s the big deal? Users can still click on the menu to see if AI was involved and read up on the specifics. This change aims to “better reflect the extent of AI used” across the platforms, making a clear distinction between fully AI-generated content and those lightly edited with AI tools like Photoshop.
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This update comes after Meta’s initial “Made with AI” label faced backlash from creators and photographers for mislabeling their genuine photos. The new system promises to be more accurate, displaying the “AI Info” label only for content detected as AI-generated or self-disclosed by users.
Meta’s move aligns with industry standards like Adobe’s C2PA-supported Content Credentials and Google’s SynthID digital watermarks, ensuring transparency while respecting creative integrity. However, the subtlety of these new labels might make it trickier for users to spot manipulated images, especially as AI editing tools become more sophisticated.
In essence, Meta’s update is a balancing act—aiming to inform without overwhelming, and to clarify without mislabeling.
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Made with TRUST_AI - see the Charter: https://www.modelprop.co.uk/trust-ai
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