Lionsgate, the powerhouse studio behind blockbusters like the Hunger Games and John Wick, is diving headfirst into the world of generative AI.
In an exciting new partnership with AI startup Runway, Lionsgate is set to train a customised video generation model using its extensive library of films and TV shows.
Runway has already made waves with its generative models, and now, with access to Lionsgate’s treasure trove of content, the possibilities are endless. This collaboration aims to provide filmmakers, directors, and creative talents with innovative tools to enhance and augment their work. Imagine the creative potential when AI steps onto the production set!
Michael Burns, Lionsgate’s vice chair, sees this as a golden opportunity for “capital-efficient content creation.” He believes this technology will be a game-changer for pre-production and post-production processes. And guess what? Many filmmakers are already buzzing with excitement about its potential.
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Cristóbal Valenzuela, Runway’s cofounder and CEO, shares this enthusiasm. He envisions this AI model as a new way for storytellers to bring their visions to life, making the creative process more dynamic and accessible.
While the specifics of the deal remain under wraps, one thing is clear: this partnership could significantly cut production costs, a big win for Lionsgate, known for its budget-savvy approach.
However, it's not all smooth sailing. The rise of AI in Hollywood has sparked concerns among filmmakers about job security and the ethical use of AI. This was a major issue during the SAG-AFTRA strike last year, leading to new legislation in California aimed at protecting performers’ digital likenesses.
As the industry navigates these choppy waters, one thing is certain: the fusion of AI and filmmaking is here to stay. Stay tuned, because the next blockbuster might just be brought to you by a collaboration between human creativity and AI ingenuity!
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