If you're still clinging to those trusty leaflets, it's time to let them flutter away.
According to Sally Lawson, former ARLA President and founder of Agent Rainmaker, leaflet dropping is as passé as dial-up internet. It's time to embrace the digital realm, where your potential clients are spending their time.
Sally's message is clear: leaflets are often seen as impersonal interruptions, more likely to end up in the recycling bin than generating hot leads. Instead, she champions the power of online marketing, where you can reach your audience with precision and pizzazz.
Take a leaf (pun intended) out of Sally's book and consider the success story of a traditional letting agency she guided. By ditching leaflets and optimising their online presence, they saw a whopping £504,000 revenue boost in just a year!
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The secret sauce? Meeting landlords where they are—online. Platforms like YouTube, Facebook, LinkedIn, and Instagram offer endless opportunities to connect with your audience. But remember, it's not just about being online; it's about delivering content that resonates. Tailor your message to address the specific needs and desires of your audience for maximum impact.
Online marketing also offers the advantage of measurability. With finely tuned demographics and targeted strategies, you can achieve effective and measurable results—something leaflets simply can't offer.
So, as we journey further into 2025, Sally's advice is clear: let go of outdated marketing methods and dive into the digital sphere. Your future clients are waiting for you online, ready to engage with content that truly speaks to them. Happy marketing!
Want to hear more? Join Mal on the Property AI Report Podcast each week!
Access from your preferred podcast provider by clicking here
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