Jitty is having a (justified) moment with its latest innovation, aptly named "Jitty Inspiration."
This new feature is a breath of fresh air for those on the hunt for their dream home, allowing users to search for their dream homes using 'Natural Language Search' (NLS).
Imagine being able to type in "church conversions" or "beach views from the inside" and instantly having a list of properties that match your whims and fancies. Jitty Inspiration does just that, scouring through property photos to find those unique features that make a house a home. It's a game-changer for the property search process, offering a level of personalisation that traditional search filters on historic portals simply can't match.
The beauty of NLS lies in its ability to cater to the quirks and passions of prospective buyers. Whether you're dreaming of a bath in your bedroom, a skylight in the kitchen, or chandeliers in every room, it's there to help you find it. NLS is about visual inspiration and allowing users to explore what truly excites them about discovering a particular property's attributes.
(It's a concept that resonates with us at ModelProp, of course, where our unique agent website-based 'NLS' AI Assistants have been enabling applicants to discover their dream home incredibly effectively for the last couple of years now :) )
For estate agents, this feels like a genuine opportunity not to be missed. Jitty offers free listings, and they commit that this will remain free for agents. It's a chance to showcase properties in a way that highlights their unique features, appealing to buyers who are looking for something specific and special.
More pertinently, perhaps, in a market where the likes of Rightmove have stuck rigidly to one way of searching for 25 years now, Jitty's innovative approach is a reminder that there's always room for fresh ideas and new perspectives. It's a tool that not only benefits buyers but also empowers agents to connect with clients on a more personal level, diversifying away from the Rightmoves of this world towards a genuinely new portal search experience.
It's clear that NLS is set to play a significant role in the property market, whether on your own site (with ModelProp!) or on a national aggregator like Jitty. Their new search is a leap in the right direction, offering a glimpse of what's possible on a genuine portal, when technology meets creativity.
Its user-friendliness and increasing traffic make Jitty, for me, the first portal in seventeen years (since we set up Zoopla) to bring something thoroughly new to aggregated property search. Frankly, it's what the market has been crying out for over many years and - just maybe - it might be the tool that agents need to ensure that the never-ending price increases from Rightmove are lessened just that little bit ...
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