Google is taking its Shopping tab to the next level with a sprinkle of AI magic and a dash of personalisation!
After introducing generative AI to Search in 2023, Google is now enhancing your shopping experience by using AI to deliver precisely what you’re looking for. Imagine searching for a “men’s winter jacket for Seattle” and receiving not just a list of jackets, but a thoughtful AI-generated brief. This brief might suggest prioritising waterproof materials to tackle Seattle’s frequent rain, while also considering insulation for those milder, yet chilly days.
These AI briefs are reminiscent of the AI Overviews in Search, which had a bit of a bumpy start with some quirky advice (glue on pizza, anyone?). But Google is learning and improving, acknowledging that while the Shopping AI briefs are experimental, they’re a step towards a more informed shopping journey.
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Beyond the briefs, Google’s AI is working hard to recommend products that match your needs. Each suggestion comes with a nifty description explaining why it’s a great pick. Perhaps a parka with a recycled nylon shell catches your eye, perfect for braving subzero temperatures.
And there’s more! Google’s new personalised shopping feed is here to dazzle you with a scrollable array of products and videos tailored to your tastes. Inspired by TikTok’s engaging format, this feed might show you trendy Chelsea boots, complete with YouTube Shorts offering tips on choosing the perfect pair. As you scroll, you might stumble upon hiking jackets, kitchen gadgets, or even weekend bags, all curated to keep you intrigued.
With TikTok making waves in the shopping space, Google’s move to supercharge its Shopping tab is a savvy one. By pairing 45 billion product listings with Gemini models, Google is transforming the Shopping tab into a personalised paradise. These exciting features are rolling out in the U.S. over the coming weeks, promising a smarter, more enjoyable shopping experience. So get ready to shop like never before—Google style!
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