Google is stepping up its transparency game by making it mandatory for all election advertisers to disclose when their ads contain AI-generated content.
This rule will kick in from mid-November and is set to shake things up in the realm of political advertising.
This policy, announced by Google, will apply to image, video, and audio content across all its platforms. The move comes in response to the growing adoption of generative artificial intelligence (AI), which has opened up new possibilities for creating content ranging from movie scripts to advertisements.
However, with great power comes great responsibility. The rise of AI-generated content, including 'deepfakes' created by AI algorithms, threatens to blur the lines between fact and fiction. This makes it increasingly difficult for voters to distinguish real content from the fake, posing a significant challenge in the lead up to elections.
Google-owned cybersecurity firm Mandiant has reported an increase in the use of AI for manipulative information campaigns online. While the use of this technology in other digital intrusions has been limited so far, generative AI could potentially enable groups with limited resources to produce high-quality content at scale.
Google, which has previously faced criticism for misinformation on its platforms, is rolling out updates to its transparency measures ahead of the US presidential election next year. However, the tech giant has clarified that any synthetic content irrelevant to the claims made in the ad will be exempt from the disclosure requirements.
So, as we gear up for the next round of elections, it's clear that the landscape of political advertising is set for a major shakeup. With Google's new policy, the onus is now on advertisers to ensure transparency in their use of AI-generated content.
Let's see how this plays out in the coming months!
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