In the bustling city of Dundee, a Keller Williams estate agent, Jenny McLaughlan, is hitting all the right notes in her latest property marketing strategy.
Jenny, 47, has crafted a unique spoof video of the hit song "Teenage Dirtbag" by Wheatus to promote a house she's selling in Broughty Ferry.
Jenny's innovative approach to real estate marketing comes from her desire to "disrupt the norm" in the property market. She believes the industry is stuck in a rut and needs a fresh perspective. So, she collaborated with a musician friend to record her version of the Wheatus hit, complete with original lyrics and a house tour.
The video features Jenny strumming a guitar outside the property, then touring the house, showcasing its features. The catchy chorus goes, “This house is for sale on Lawers Road baby, big living room and a kitchen baby. Run round the giant garden with me baby.”
Jenny, who previously appeared on Dragons’ Den in 2015 with a chewable stationery invention, shared her thoughts with local publication, The Courier. She expressed her frustration with the traditional property market and her desire to break away from the usual buzzwords used in property listings.
The music video was released just before Christmas and has since generated a lot of attention and viewings. Jenny's clients were more than happy for her to take this unconventional approach, and the video has already started to pay off.
The house, located on Lawers Road, is currently on the market for offers over £295,000. Jenny's musical marketing approach is a testament to the power of creativity in the property market. It's not just about selling a house; it's about creating a memorable experience that resonates with potential buyers. So, next time you're in Dundee, keep an eye out for Jenny and her guitar!
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