Ever wished you could be in multiple places at once?
Well, Meta’s new AI Studio is here to make that dream a reality! Now, anyone in the US can create AI versions of themselves for Instagram, WhatsApp, Messenger, and even the web.
What’s the Big Deal?
Meta’s AI Studio allows creators and business owners to generate AI profiles that can interact with followers on their behalf. Imagine your AI doppelgänger chatting with your followers, responding to comments, and even sharing links—all while you focus on other tasks.
To get started, users can either visit the AI Studio website or initiate a new “AI chat” directly within Instagram.
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Customisation Galore
The beauty of AI Studio lies in its customisation options. Creators can tailor their AI based on their Instagram content, topics to avoid, and specific links to share. You can even activate auto-replies and dictate which accounts your AI can interact with.
This tool isn’t just for creating your digital twin. AI Studio also enables the creation of entirely new AI characters, which can be deployed across Meta’s apps. Think of it as your personal army of digital assistants!
A Word of Caution
Meta’s first foray into AI characters involved celebrities creating AI versions of themselves with different names and personas. This was to avoid any potential PR disasters from AI-generated content. Despite the built-in controls, there’s always a risk of AI saying something unexpected.
Meta is aware of these risks and ensures that AI profiles are clearly labelled. A detailed company handbook guides creators through the AI creation process, including listing topics the AI should avoid. For example, your AI can be instructed not to respond to questions like, “Should I invest in crypto?”
Why It Matters
This development is a game-changer for creators and business owners. It allows for more efficient follower engagement and opens up new avenues for interaction.
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