Airtable just launched an AI platform that could change how you work!
As companies struggle to see returns on their massive AI investments, Airtable is stepping up to help enterprises deploy AI into critical workflows at scale.
The San Francisco-based company announced new capabilities, transforming its collaborative app-building platform into a “true enterprise-grade AI platform.” These additions include an App Library for creating standardised AI-powered applications and HyperDB for integrating massive datasets of over 100 million records.
Airtable's co-founder and CEO, Howie Liu, emphasised the need to focus on deploying AI in real business use cases rather than just the tech. The move aims to capitalise on surging enterprise interest in generative AI, with forecasts of $1 trillion in AI investments from tech firms and corporations.
Already used by major media, retail, and financial services companies, Airtable's platform aims to balance standardisation and customisation—a common challenge for global organisations. The App Library allows central teams to create standardised applications with embedded AI, which can then be adapted by different business units. HyperDB makes massive datasets more accessible for departmental applications while maintaining centralised governance.
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Airtable faces competition from established enterprise software vendors and AI-native startups. However, Liu believes Airtable’s approach of enabling parallel deployment of AI across thousands of records or workflow steps is unique. Imagine hiring 10,000 smart interns overnight for a task—that’s the power of Airtable’s AI!
As Airtable navigates a challenging funding environment and prepares for a potential IPO, it aims to prove it can handle the complex security, compliance, and integration requirements of large organisations. Competing with tech giants like Microsoft, Salesforce, and ServiceNow, Airtable’s success will depend on delivering tangible productivity gains more efficiently and cost-effectively.
In the end, Airtable’s ambitious leap from organising data to orchestrating AI may just prove that in the world of enterprise software, the best way to think outside the box is to rebuild it entirely. Ready to revolutionise your workflows? Airtable’s AI platform might be your next big step!
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